I can't give advice on downshifting your lifestyle or organizing your closet. But I can share some experience on making life-science communications simple, streamlined, and direct.

When communications are simple, your audience gets the message. Simplicity can save money, too.

How do you keep it simple when you communicate? Please email me and let me know what works for you. Your opinions plant the seeds of a better newsletter.

Sincerely,

Dana Delibovi

You long to tell the world, but the world will only understand a little at a time.

Unless you can spend an hour in one-on-one discussion with your prospect, it's impossible to explain all the details of a life-science brand in a single web-based, print, or audio presentation. This "unassisted" communication can impart only small amounts of information.

There's a rule of thumb: We learn 10% of what we read, 20% of what we hear, and 30% of what we see. So, it doesn't pay to cram every communication with details.

Click here for BiotechNiques that help simplify.