About Dana

Education

BA, Barnard College, Columbia University, 1979, magna cum laude
MA in Philosophy, New York University, 1984
MS in Education, Bank Street College of Education, 1995

Experience

2000 to present
Own and operate pharmhand.net—health-sciences writing and consulting business
Coordinate and write advertising, sales materials, press information, managed-care marketing, multimedia communications, patient education, and continuing education for clients in the health-sciences industry. Breadth of experience covers all major product and service categories, including drugs, diagnostic devices, media and reagents, biomedical research, hospital services, and case management.

Prior experience: Healthcare advertising and communications
Copy Group Supervisor. Lyons Lavey Nickel Swift (Omnicom), New York, NY (1999-2000). Headed creative copy team at New York City ad agency handling established selective serotonin reuptake inhibitor (Zoloft).

Copy Group Supervisor. Medicus Communications (EuroRSG), New York, NY (1998-1999). Headed creative copy team at New York City ad agency handling launch of new antihypertensive agent (Atacand).

Senior promotional writer. Purdue Pharma/In-House Agency, Stamford, CT (1996-1998). Responsible for: drug advertising to managed-care organizations and healthcare professionals; planning, writing, and on-going management of Purdue’s Internet web site; planning and writing newsletters; research, planning, and writing of international and domestic market analyses.

Copywriter. Lally McFarland Pantello, New York, NY (1991-1992). Responsible for medical advertising and educational copy for several prescription drugs, OTC drugs, and radiologic products at New York City ad agency.

Copywriter. Gross Townsend Frank Hoffman (Grey Healthcare), New York, NY (1985-1991). Responsible for medical advertising copy, medical education, and collateral promotion materials for numerous prescription-drug, OTC-drug, and diagnostic-device accounts at New York City ad agency.

Writing awards and publications

Triangle award for medical and scientific advertising, best one-page ad and best ad campaign, 1989.
Rx Club silver medal for copywriting, 1989; additional Rx Club awards through the 1990s.
Healthcare articles and creative writing in: